These KPIs could include pure organic traffic increases/decreases, the total number of clicks, overall impressions, click-through rates, etc. SEO testing is a research and hypothesis-backed process that measures the impact of a change or set of changes to a page or SEO element measured against a predetermined set of KPIs. Know the different types of tests and experiments you can and should run.Have a better understanding of the concept & value of SEO testing.When people hear SEO testing they don’t often think of these SEO basics being under the microscope, but simple experiments like that work all the time! SEO testing can cast a wide net in terms of testing opportunities and the same goes for strategy and implementation. What’s my targeted keyword? How can I incorporate that without being wordy? Does this version work better than that version? Crafting an excellent title tag takes a great deal of testing. Testing my ideas to make sure they are coherent and of course, SEO friendly. Even right now, in my head, I’m trying out different sentences to see what makes sense and make sure my sentences flow. Whether you know it or not, testing is the heartbeat of SEO.
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